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Logos & Marks

Students and employees may access university logos and marks from . Please pay close attention to usage requirements with each file. External parties interested in using the university logo must contact the Office of Marketing & Communications at marcom@groups.pacificu.edu.

Official Logo

The 51���� logo is a trademarked symbol of the university. It includes the stylized Boxer head and the words “51���� Oregon.” It is required on all official communications and/or branded products. It is available in multiple colorways, including red/black, black, red, white, and gray. It may not be produced in any other colors. 

The university logo may not be redrawn, re-proportioned or modified in any manner. It also may not be animated. The standalone Boxer head also is a protected symbol of the university but may only be used in limited circumstances.

The logo should not be used at a size smaller than .75 inches wide, from the left edge of the U to the right tip of the Boxer tongue. A minimum distance of padding around the logo should be no smaller than the height of the letter P.  

If smaller use is needed (such as on pens or lapel pins), please contact the Office of Marketing & Communications at marcom@groups.pacificu.edu for access to a horizontal version or alterations.

Tier Logos

Tier logos are a combination of the official university logo with a secondary text line denoting a specific unit or program within 51����. Following Pacific's university-wide restructure and in anticipation of the potential merger with Willamette, tier logos are currently on hiatus. Please default to use of the official 51���� logo. No university-operated programs or organizations may develop or use alternative logos. 

University Seal

The university seal is a scallop-edged circle containing the university’s founding year and Latin motto. It is reserved exclusively for formal/ceremonial use on materials such as diplomas/degrees and by the president’s office.

Athletic P

The block letter P is a symbol of the Boxer Athletics programs. It may be used on athletic uniforms, gear and fan apparel. It is not an acceptable substitute for the university logo on promotional, marketing or other official university materials. 

Colors

Official Primary Colors

Secondary Colors

The following secondary colors may be used as accents or complements to the official university colors in branded materials.

Typography

Open Sans is best used for body text for digital and print materials. 

Complement Open Sans body font with Roboto Slab or Termina for headlines or accents. Do not mix Roboto Slab and Termina headlines.

Source Serif 4 also may be used for subheads (with Open Sans body text) or body text (with Termina headlines). Do not pair Source Serif 4 with Roboto Slab. 

Open Sans, Roboto Slab and Termina are open-source fonts. Free links are available in . Source Serif 4 is an Adobe font requiring a Creative Cloud license for access.

Editorial Standards

University communications follow Associated Press (AP) style, with limited exceptions. Employees and students can find the full editorial style guide on .

Branded Products

Products bearing the 51���� logo are a great tool for building brand recognition and increasing Boxer Spirit.

Product Design

Products must use the primary color palette — red, black, grey and white. This includes all patterned backgrounds and aloha gear.

Individual clubs, programs and events may not develop separate logos. However, artwork on products, like T-shirts, may represent those clubs, programs or events, as long as the university logo is included on the product. (For example, artwork on the front or back torso of a T-shirt, accompanied by a university logo on the sleeve or nape of the neck.)

Please contact Marketing & Communications at marcom@groups.pacificu.edu with questions or for assistance.

Licensed Vendors

Only licensed vendors are authorized to create products using trademarked 51���� logos. All branded product must be ordered from a licensed vendor.

Vendors who want to become licensed may start the application process by emailing Tim Potter at tpotter@nexuslicensinggroup.com. 
If you haven’t found what you are looking for or need additional assistance, please contact Marketing & Communications at marcom@groups.pacificu.edu.